Privacy Policy
Last updated: April 28, 2026
Who We Are
The Wallet Shoppe (thewalletshoppe.com) is a product review and recommendation website covering wallets, backpacks, bags, and men's accessories. We are committed to protecting your privacy.
Information We Collect
We do not require account creation or collect personal information directly. Our site may collect limited, non-personally-identifiable information through:
- Self-hosted analytics — We use a lightweight self-hosted analytics system to understand which pages and links are most useful to readers. This system does not use cookies, does not track individual users, and does not collect personal data. We record only anonymous, aggregate page views and link clicks — no IP addresses, device fingerprints, or personal information is stored.
- Google Analytics 4 (GA4) — We also use Google Analytics 4 to measure overall traffic and engagement trends across the site. GA4 sets its own cookies and may collect data including approximate location (city level), device type, browser, referrer, and pages visited. IP addresses are anonymized by default. Data is retained by Google for up to 14 months. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on or by enabling Do Not Track / Global Privacy Control in your browser. Read more in Google's Privacy Policy.
- Cookies — Our own site does not set any first-party cookies. Google
Analytics sets cookies (typically prefixed
_gaand_gid) for the purpose described above. Third-party services such as Amazon and our advertising partner (see below) may set their own cookies when you interact with their content.
Advertising
This website uses Ezoic to serve advertisements. Ezoic may use cookies and similar technologies to personalize ads and measure their effectiveness. For full details on what data Ezoic collects and how it is used, please see Ezoic's privacy policy for this site.
Disabling cookies will not remove advertisements but will result in non-personalized advertising.
Affiliate Links & Third-Party Services
Our site contains affiliate links. For details on how we use them, see our Affiliate Disclosure.
When you click an affiliate link, the relevant third party may collect information in accordance with their own privacy policies. We recommend reviewing:
How We Use Information
Any information collected is used solely to:
- Improve site content and user experience
- Understand which content is most helpful to readers
- Maintain and operate the website
Data Sharing
We do not sell, trade, or otherwise transfer your personal information to third parties. We do not collect personal information beyond what is described above.
Children's Privacy
Our website is not directed at children under 13. We do not knowingly collect information from children.
Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated date.
Contact Us
If you have questions about this privacy policy, contact us.
The Wallet Shoppe